Black Lives Matter: Online Data Tracking

At OsakaLabs, it is one of our first and foremost priorities to support the human rights of others. Links at the end of the blog to loads of educational pieces, places to donate, important emails to send, black owned businesses to support and more. Keep the momentum going.


The #BLM movement exploded this summer (and rightfully so) and was clearly one of the most prevalent internet trends of 2020. Within this blog post, we’re going to explore some of the internet data behind the movement and shed some light on the searches and topics that helped make this quest for equality go viral.


The time period we’ll be focusing on is from May 26th to June 7th 2020. On May 25, George Floyd — an unarmed Black man — was killed in police custody. Since that day, millions of people around the world have risen up to protest police violence and support Black lives.


Five internet data points that we wanted to bring to light


#1 A lot of people learnt about ‘Black Live Matter’, and all in a very short time period 


If we look at google trends, we find that the rate at which ‘Black Lives Matter’ accelerated on google at the time of George Floyds death. This isn’t a surprise, but the decrease in searches the following week is.

#2 Twitter spread the messenger quicker than you can imagine. 


Tweeting for justice. The #BlackLivesMatter hashtag has been used 47.8 million times on Twitter from May 26 to June 7 2020. That’s just under 3.7 million times per day! That’s 154,166 an hour, 2569 per minute or 42 per second!


#3 A picture is worth a thousand words. What about 28 million of them?


Celebrities, corporations, music labels and sports stars posted a black square to show they stand in solidarity with the cause. But they weren’t alone. Over 28 million people joined in and resulted in #blackouttuesday literally blacking out Instagram feeds all over the world.

#4 How the youth responded. 


How did the youth respond? Positively. The biggest TikTok-ers known for dance moves used their platform to spread awareness. Here is @charlidamelio educating her 76.6m followers on racial injustice.

#5 Google Trends data indicates this was a western revolution. Not worldwide. 


The top 15 nations who show intent in learning about ‘Black Lives Matters’ via google search were as follows.

External Black Lives Matter links: