Case Study
Market Problem
Many pet owners know the importance of pet health and wellness but struggle to understand how to maintain it. This lack of understanding leads to poor pet health outcomes and affects sales and customer engagement for pet care brands.
Solution
Osaka Labs and Mars Petcare launched a "Join the Wellbeing Revolution" campaign for Pedigree and Perfect Fit. The campaign educated and engaged pet owners about pet health, using multiple channels like Facebook, TikTok, in-store promotions, Instagram, and direct mail to reach millennial and Gen X pet owners.
Results
The campaign was highly successful, generating over 500,000 interactions on Facebook and TikTok, a 20% increase in sales from in-store and Instagram promotions, and a 30% increase in website traffic from email and web campaigns. This multi-channel approach improved sales and online engagement and enhanced pet health awareness among owners.