Rule of Threads, a fashion e-commerce brand focused on high-quality basics for men

INTRODUCING CHRIS, FOUNDER

Market Problem

The main challenge was to effectively target customer segments with specific messaging for retargeting and prospecting, and to strategize for future campaigns.

Solution

Osaka Labs helped in creating distinct customer segments and tailored messaging for each. They played a crucial role in strategizing and applying successful tactics for future campaigns.

Results

The collaboration led to the best month in the company's history, specifically highlighted by the results of the Black Friday campaign. Sales increased by nearly 30% year over year in just six months. The expertise and predictive capabilities of Osaka Labs were instrumental in this growth, and the company highly recommends them for their strategic and analytical approach.

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Fortnum & Mason