From Broadcast to Immersive Social
for Yamaha Music
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Strategy and vision.
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Production.
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Activation.
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Community Building.
Market Problem
Yamaha Music aimed to enhance its brand presence and engagement across digital platforms in a crowded market. The brand was looking to reignite its audience strategy for key social channels.
Solution
Osaka Labs implemented diverse marketing strategies, focusing on always-on social content, boosting campaigns, and data analysis. Efforts included featuring artists across Europe, experimenting with content formats like reels for better engagement, and targeted hashtag use.
Results
Significant improvements were observed, including a 53% year-on-year growth in Instagram followers, better audience understanding, and enhanced platform engagement. Campaigns like "Way Up" and "Women Who Make Waves" demonstrated effective ad strategies, leading to increased engagement and targeting success.